Grow your publication's digital audience and revenue
I’m Eric Shanfelt and for the past 30 years, I’ve worked with hundreds of consumer, B2B, and regional media companies to grow their digital business.
To succeed online, your entire digital ecosystem must work together: content, advertising, website, email, subscriptions, social media, etc.
Whether you need overall digital strategy and execution, training and support for your team, or extra focus on a specific project, contact me and let’s talk.
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I send digital revenue, audience and technology tips for publishers once per week.
Where do you need help?
Analyze your digital efforts and identify the most important initiatives to grow your audience, and revenue. Prioritize your efforts and focus your team on successful execution.
Grow digital ad revenue by optimizing your current packaging and pricing. Add new revenue streams like sponsored content, lead generation, programmatic, and social ads.
Optimize your website to drive more traffic, grow revenue, and improve reader satisfaction. Generate more email sign-ups and subscriptions. We specialize in WordPress.
Get more traffic to your website from Google and other search engines. Fix your site's technical SEO issues and learn how to optimize your content to make it rank better in search.
Build your email lists, monitor and fix your sender reputation, and improve email metrics. Build a reader database combining email, subscription, web usage and more.
Develop paid or controlled subscriptions and improve subscriber acquisition and retention. Launch a paywall / regwall, and use automation to save money on circulation.
Improve your social media presence, develop remarketing audiences, and use social media to drive traffic to your website, grow your email list, and develop new revenue streams.
Drive more traffic and revenue through Google News, Apple News and other content distribution platforms. Launch a native iOS/Android app and be in front of your readers 24/7.