Grow your publication's digital audience and revenue

I’m Eric Shanfelt and for the past 30 years, I’ve worked with hundreds of consumer, B2B, and regional media companies to grow their digital business.

To succeed online, your entire digital ecosystem must work together: content, advertising, website, email, subscriptions, social media, etc.

Whether you need overall digital strategy and execution, training and support for your team, or extra focus on a specific project, contact me and let’s talk.

Eric Shanfelt

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I send digital revenue, audience and technology tips for publishers once per week.

Where do you need help?

Digital Strategy

Digital Strategy

Analyze your digital efforts and identify the most important initiatives to grow your audience, and revenue. Prioritize your efforts and focus your team on successful execution.

Advertising

Advertising

Grow digital ad revenue by optimizing your current packaging and pricing. Add new revenue streams like sponsored content, lead generation, programmatic, and social ads.

Websites

Website

Optimize your website to drive more traffic, grow revenue, and improve reader satisfaction. Generate more email sign-ups and subscriptions. We specialize in WordPress.

Email

SEO

Get more traffic to your website from Google and other search engines. Fix your site's technical SEO issues and learn how to optimize your content to make it rank better in search.

Email

Email

Build your email lists, monitor and fix your sender reputation, and improve email metrics. Build a reader database combining email, subscription, web usage and more.

Subscriptions

Subscriptions

Develop paid or controlled subscriptions and improve subscriber acquisition and retention. Launch a paywall / regwall, and use automation to save money on circulation.

Social Media

Improve your social media presence, develop remarketing audiences, and use social media to drive traffic to your website, grow your email list, and develop new revenue streams.

Content Distribution

Distribution

Drive more traffic and revenue through Google News, Apple News and other content distribution platforms. Launch a native iOS/Android app and be in front of your readers 24/7.

Trusted by hundreds of companies ...

Eric has unique insights and best practices which have helped us be highly competitive in our market. He sees how new ideas can be monetized quickly and his technical expertise helps us get them to market faster and more cost-effectively.
Dan Meyer
Dan Meyer
Publisher, BizTimes Milwaukee
Eric brings a combination of clear digital strategy, proven operational practices, and lightning fast implementation. He is an absolute game changer in terms of advancing our digital maturity and future-proofing our business.
Michael Curran
Michael Curran
President, Ottawa Business Journal