Digital Revenue Strategies for Publishers
Take your media business to the next level with digital consulting, training and execution.
About Me
Over the past 25 years, I’ve worked with hundreds of B2B, consumer and regional publishers to grow their digital audience and revenues, and improve their platforms and execution.
I’ve been the SVP of Digital for several media companies overseeing digital sales, marketing, editorial, production and technical teams. I know the challenges and opportunities you face!
If you need some help taking the digital side of your business to the next level, I’d love to talk together and learn more about your specific needs.
Eric Shanfelt
Founding Partner, Nearview Media
How Can I Help?
Together, we’ll develop a roadmap to grow your audience and revenues, improve your platform, and develop your staff. I come alongside your team, teach, equip and support them. I also help with execution where and when you might need it.
Strategy
Identify the key opportunities and challenges to growing your digital audience and revenues. Prioritize your efforts and develop a step-by-step plan to build your business.
Advertising
Grow revenues by better pricing and packaging what you already have. Add new offerings like programmatic, lead gen / nurturing, and local business services.
Audience
Profitably build your web, email, social and remarketing audiences. Unify and leverage your reader data with state-of-the-art CRM / messaging / automation systems.
Subscriptions
Drive subscribers more profitably with effective digital tactics. Improve your renewal rates and lower renewal costs. Implement paywall strategies that actually work.
Platform
Improve your website design to better build audience and drive revenue. Fix your CMS, site speed and tagging / analytics issues. Launch native iOS and Android apps.
Staff
Train and support your ad sales, audience development, marketing, editorial and production teams on digital best practices. Build the digital DNA of your company.
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From the Blog
UTM Parameters – Get the Credit You Deserve from Advertisers
Publishers often don't get credit for the traffic they send to advertisers. Fix this by properly using UTM variables in you ad, email and social links.
5 Ways to Significantly Cut Subscription Renewal Costs
Whether you run a paid or controlled magazine, subscription renewal is one of your biggest budget expenses. Here are five proven ways to reduce those costs.
8 Ways to Increase Digital Ad Revenue by 50% or More
The easiest way to grow digital ad revenue is to simplify everything, package and price better, and train your staff. Here are eight tactics to consider.
How to Sell $38K of Magazine Subscriptions in Just 10 Days
Learn how one publication recently sold over $38K of magazine subscriptions in just 10 days ... and a step-by-step analysis of the strategy they used.
PROVEN SUCCESS
Helping Publishers Grow Their
Digital Audiences and Revenue
What Others Say
As a highly experienced media exec, Eric combines vision and execution to deliver strong revenue and profit growth. He works with all levels of an organization to get quick results in a way that entire teams own the process.
David Nussbaum
CEO, America's Test Kitchen
Eric has fueled our overall strategic direction. But he's also helped with implementation, systems issues, analysis and quick course corrections. He gets our whole team to stay on task and get behind a plan which has grown both audience and revenue.
Colleen Puent
Audience Development, Mpls.St.Paul Magazine
Eric has unique insights and best practices which have helped us be highly competitive in our market. He sees how new ideas can be monetized quickly and his technical expertise helps us get them to market faster and more cost-effectively.
Dan Meyer
Publisher, Milwaukee BizTimes
Eric is the most knowledgeable person I know regarding how to generate more online revenue and grow audiences. An added plus is that he’s the nicest guy in the world and super fun to work with. A very nice combination!
Carl Landau
Founder, Niche Media
Eric is the most knowledgeable person I know regarding how to generate more online revenue and grow audiences. An added plus is that he’s the nicest guy in the world and super fun to work with. A very nice combination!
Rick Schumacher
Publisher, LBM Journal
Eric has turned around our entire digital presence. From launching a new e-commerce website to building out our email database and more, he has helped us better engage our audience, find new readers, and grow our business.
Carol Hain
Publisher, Green Magazine