Digital REVENUE and AUDIENCE Strategies for Publishers
Take your media business to the next level with consulting, training and execution.
For the past 28 years, we’ve worked with hundreds of B2B, consumer and regional publishers to grow their digital audience and revenues, and improve their platforms and execution.
Our team has held executive positions at multiple media companies overseeing digital sales, marketing, editorial, production and technical teams. We know the challenges and opportunities you face!
For some clients, we work as a contract Chief Digital Officer helping with digital strategy, execution, training and support. For others, we come alongside their existing digital team to focus on specific initiatives and to turbocharge their digital efforts.
If you need help taking the digital side of your media business to the next level, we’d love to talk together and learn more about your specific needs.
How We help Publishers
Digital Strategy
Analyze your digital efforts and identify the most important initiatives to grow your audience, and revenue. Prioritize your efforts and focus your team on successful execution.
Ad Revenue
Grow digital ad revenue just by adjusting your current packaging and pricing. Add new revenue streams like sponsored content, lead generation, programmatic, social, and more.
Subscriptions
Launch a successful paywall / registration wall, improve subscriber acquisition, and grow paid or controlled subscriptions. Automate and save money on circ management.
eCommerce
Grow ecommerce revenue through improved audience acquisition, conversion rates, and average order values. Leverage SEO, PPC, social and email to drive more sales.
Website Relaunch
Improve your website to drive more traffic, grow revenue, and improve reader satisfaction. Generate more email sign-ups and subscriptions. We specialize in WordPress.
SEO / Google News
Get more traffic to your website through technical and editorial search and social optimization. Use Google News and other content distribution channels to get more readers.
Email / CRM
Build your email lists, fix and monitor your sender reputation, and improve email effectiveness. Build a reader database combining email, subscription, web usage and more.
Analytics
Upgrade to Google Analytics 4, properly track goals and conversions, and implement Google Tag Manager. Track all of your KPIs, real-time, through our digital dashboard.
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From the Blog
LBM Journal’s Complete Digital Transformation
LBM Journal is a B2B media company in the U.S. serving the lumber/building material (LBM)…
Simplify Your Advertising Model to Drive More Revenue
If publishers want more ad revenue, they must resist the urge to add more products and instead simplify their advertising model. Here's how to do it.
SmartNews: What Publishers Need to Know
SmartNews is one of the fastest growing news aggregator apps, but may not be the best fit for all publishers. Here's what you need to know.
Fix Your Email Subject and Preheader Text
Many publishers fail to utilize email subject line and preheader text effectively. Here's how to fix it for more opens, ad impressions and website traffic.
PROVEN SUCCESS
Here are just a few of the
companies we've helped
What Others Say ABOUT US
As a highly experienced media exec, Eric combines vision and execution to deliver strong revenue and profit growth. He works with all levels of an organization to get quick results in a way that entire teams own the process.
David Nussbaum
CEO, America's Test Kitchen
Eric has fueled our overall strategic direction. But he's also helped with implementation, systems issues, analysis and quick course corrections. He gets our whole team to stay on task and get behind a plan which has grown both audience and revenue.
Colleen Puent
Audience Development, Mpls.St.Paul Magazine
Eric has unique insights and best practices which have helped us be highly competitive in our market. He sees how new ideas can be monetized quickly and his technical expertise helps us get them to market faster and more cost-effectively.
Dan Meyer
Publisher, Milwaukee BizTimes
Eric is the most knowledgeable person I know regarding how to generate more online revenue and grow audiences. An added plus is that he’s the nicest guy in the world and super fun to work with. A very nice combination!
Carl Landau
Founder, Niche Media
Eric helped us re-imagine and relaunch our digital efforts. We more than doubled our digital revenues in the process. Eric's vast experience, and the fact that he's great to work with, have made him a valued member of our team.
Rick Schumacher
Publisher, LBM Journal
Eric has turned around our entire digital presence. From launching a new e-commerce website to building out our email database and more, he has helped us better engage our audience, find new readers, and grow our business.
Carol Hain
Publisher, Green Magazine