Grow your publication's digital audience and revenue
I’m Eric Shanfelt and for the past 30 years, I’ve worked with hundreds of consumer, B2B, and regional media companies to build their digital business.
If you want to grow your publication’s revenue and audience, everything must work together properly: content, advertising, website, SEO, email, subscriptions, social, etc.
Whether you need help with a specific project, training and support for your team, or guidance on overall digital strategy, contact me and let’s talk.
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Where do you need help?
Digital Strategy
Analyze your digital efforts and identify the most important initiatives to grow your audience, and revenue. Prioritize your efforts and focus your team on successful execution.
Advertising
Grow digital ad revenue by optimizing your current packaging and pricing. Add new revenue streams like sponsored content, lead generation, programmatic, and social ads.
Website
Optimize your website to drive more traffic, grow revenue, and improve reader satisfaction. Generate more email sign-ups and subscriptions. We specialize in WordPress.
SEO
Get more traffic to your website from Google and other search engines. Fix your site's technical SEO issues and learn how to optimize your content to make it rank better in search.
Build your email lists, monitor and fix your sender reputation, and improve email metrics. Build a reader database combining email, subscription, web usage and more.
Subscriptions
Develop paid or controlled subscriptions and improve subscriber acquisition and retention. Launch a paywall / regwall, and use automation to save money on circulation.
Social Media
Improve your social media presence, develop remarketing audiences, and use social media to drive traffic to your website, grow your email list, and develop new revenue streams.
Distribution
Drive more traffic and revenue through Google News, Apple News and other content distribution platforms. Launch a native iOS/Android app and be in front of your readers 24/7.
Trusted by hundreds of companies ...
