Digital audience and Revenue Strategies for Publishers
Take your media business to the next level with consulting, training and execution.
Over the past 25 years, I’ve worked with hundreds of B2B, consumer and regional publishers to grow their digital audience and revenues, and improve their platforms and execution.
I’ve been the SVP of Digital for several media companies overseeing digital sales, marketing, editorial, production and technical teams. I know the challenges and opportunities you face!
For some companies, I function as a contract Chief Digital Officer helping with digital strategy, execution, training and support. For others, I come alongside their existing digital team to focus on specific initiatives or turbocharge their efforts.
If you need help taking the digital side of your business to the next level, I’d love to talk together and learn more about your specific needs.
Eric Shanfelt
Founding Partner
How Can I Help You?
Digital Strategy
Identify the key digital opportunities and challenges to growing your business. Prioritize your efforts and support your team through successful execution.
Training / Support
Train and support your ad sales, audience development, marketing, editorial and production teams on digital best practices. Build the digital DNA of your company.
Advertising
Grow digital ad revenue through better pricing and packaging. Launch new offerings around content marketing, programmatic, lead gen / nurturing, and more.
Audience Growth
Improve your website SEO, grow your email lists, and build social remarketing audiences. Unify your reader data and implement marketing automation / CRM solutions.
Subscriptions
Launch a successful paywall or registration wall, improve subscriber conversion and retention, run campaigns to rapidly grow your digital and print subscriptions.
Virtual Events
Find the right virtual event models and technologies that work for your specific needs. Convert physical events to virtual or launch new events to grow your business.
Platform
Improve your website to drive more revenue and subscriptions, get more traffic through Google and Apple News, launch effective podcasts and webinars.
Analytics
Track your core digital KPIs, real-time, through our digital dashboard: email deliverability and reputation, website traffic, social engagement, subscription goals and more.
Get My Email UPDATES
I send my subscribers occasional articles on publishing strategies. You may unsubscribe at any time. See my privacy policy.
From the Blog
How Email List Cleaning Can Make You More Money
It seems counter-intuitive as a publisher, but cleaning your email list and removing people can actually make you more money. Here's why ... and how to do it.
A Publisher’s Guide to Inbound and Content Marketing
Publishers are uniquely equipped to be the best inbound / content marketing firms in their markets. Here's the roadmap on how publishers can do it.
UTM Parameters – Get the Credit You Deserve from Advertisers
Publishers often don't get credit for the traffic they send to advertisers. Fix this by properly using UTM variables in you ad, email and social links.
5 Ways to Significantly Cut Subscription Renewal Costs
Whether you run a paid or controlled magazine, subscription renewal is a significant expense. Here are five proven ways to reduce those costs.
PROVEN SUCCESS
Helping Publishers Grow Their
Digital Audiences and Revenue
What Others Say
As a highly experienced media exec, Eric combines vision and execution to deliver strong revenue and profit growth. He works with all levels of an organization to get quick results in a way that entire teams own the process.
David Nussbaum
CEO, America's Test Kitchen
Eric has fueled our overall strategic direction. But he's also helped with implementation, systems issues, analysis and quick course corrections. He gets our whole team to stay on task and get behind a plan which has grown both audience and revenue.
Colleen Puent
Audience Development, Mpls.St.Paul Magazine
Eric has unique insights and best practices which have helped us be highly competitive in our market. He sees how new ideas can be monetized quickly and his technical expertise helps us get them to market faster and more cost-effectively.
Dan Meyer
Publisher, Milwaukee BizTimes
Eric is the most knowledgeable person I know regarding how to generate more online revenue and grow audiences. An added plus is that he’s the nicest guy in the world and super fun to work with. A very nice combination!
Carl Landau
Founder, Niche Media
Eric helped us re-imagine and relaunch our digital efforts. We more than doubled our digital revenues in the process. Eric's vast experience, and the fact that he's great to work with, have made him a valued member of our team.
Rick Schumacher
Publisher, LBM Journal
Eric has turned around our entire digital presence. From launching a new e-commerce website to building out our email database and more, he has helped us better engage our audience, find new readers, and grow our business.
Carol Hain
Publisher, Green Magazine