Digital audience and Revenue Strategies for Publishers
Take your media business to the next level with digital consulting, training and execution.
About Me
Over the past 25 years, I’ve worked with hundreds of B2B, consumer and regional publishers to grow their digital audience and revenues, and improve their platforms and execution.
I’ve been the SVP of Digital for several media companies overseeing digital sales, marketing, editorial, production and technical teams. I know the challenges and opportunities you face!
If you need some help taking the digital side of your business to the next level, I’d love to talk together and learn more about your specific needs.
Eric Shanfelt
Founding Partner, Nearview Media
How Can I Help?
For some companies, I function as a contract Chief Digital Officer helping with digital strategy, execution, training and support. For other companies, I come alongside their existing digital team to focus on specific initiatives or turbocharge their efforts.
Strategy
Identify the key opportunities and challenges to growing your digital audience and revenues. Prioritize your efforts and support your team through successful execution.
Advertising
Grow digital revenue through better pricing and packaging. Launch new offerings like content marketing, programmatic, lead gen / nurturing, and business services.
Audience
Profitably build your web / email / social / remarketing audience. Develop paid subscriptions. Unify reader data with state-of-the-art CRM and automation.
Subscriptions
Determine the best content strategy to serve your audience AND achieve your business objectives. Leverage existing content and develop new content formats.
Platform
Improve your digital platform with cost-effective tools to build audience and drive revenue: website CMS / design, analytics, email / CRM, ad platforms and more.
Training & Support
Train and support your ad sales, audience development, marketing, editorial and production teams on digital best practices. Build the digital DNA of your company.
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From the Blog
A Publisher’s Guide to Inbound and Content Marketing
Publishers are uniquely equipped to be the best inbound / content marketing firms in their markets. Here's the roadmap on how publishers can do it.
UTM Parameters – Get the Credit You Deserve from Advertisers
Publishers often don't get credit for the traffic they send to advertisers. Fix this by properly using UTM variables in you ad, email and social links.
5 Ways to Significantly Cut Subscription Renewal Costs
Whether you run a paid or controlled magazine, subscription renewal is a significant expense. Here are five proven ways to reduce those costs.
8 Ways to Increase Digital Ad Revenue by 50% or More
The easiest way to grow digital ad revenue is to simplify everything, package and price better, and train your staff. Here are eight tactics to consider.
PROVEN SUCCESS
Helping Publishers Grow Their
Digital Audiences and Revenue
What Others Say
As a highly experienced media exec, Eric combines vision and execution to deliver strong revenue and profit growth. He works with all levels of an organization to get quick results in a way that entire teams own the process.
David Nussbaum
CEO, America's Test Kitchen
Eric has fueled our overall strategic direction. But he's also helped with implementation, systems issues, analysis and quick course corrections. He gets our whole team to stay on task and get behind a plan which has grown both audience and revenue.
Colleen Puent
Audience Development, Mpls.St.Paul Magazine
Eric has unique insights and best practices which have helped us be highly competitive in our market. He sees how new ideas can be monetized quickly and his technical expertise helps us get them to market faster and more cost-effectively.
Dan Meyer
Publisher, Milwaukee BizTimes
Eric is the most knowledgeable person I know regarding how to generate more online revenue and grow audiences. An added plus is that he’s the nicest guy in the world and super fun to work with. A very nice combination!
Carl Landau
Founder, Niche Media
Eric is the most knowledgeable person I know regarding how to generate more online revenue and grow audiences. An added plus is that he’s the nicest guy in the world and super fun to work with. A very nice combination!
Rick Schumacher
Publisher, LBM Journal
Eric has turned around our entire digital presence. From launching a new e-commerce website to building out our email database and more, he has helped us better engage our audience, find new readers, and grow our business.
Carol Hain
Publisher, Green Magazine