High Value Publishing Blog / Podcast
Each week, we post a blog / podcast episode to help media companies grow their audiences, drive revenue, and improve their technology. Topics include advertising, programmatic, SEO, social media, email, subscriptions, analytics, content distribution, and much more. No matter what kind of market you serve, each session has something that you can immediately apply to your business.
What’s New in Publishing May 2026
Why labeling AI content matters, becoming a Google Preferred Source, GEO vs. SEO, Stern’s reset, and how The Times grew audience with fewer, better stories.
Become a Google Preferred Source in Search and Discover
In 2025, Google launched Preferred Sources … a way for loyal readers to directly tell Google that they want to
What’s New in Publishing for April 2026
Eric Shanfelt and Jez Walters return for April What’s New in Publishing, a monthly roundup of the biggest digital media stories for publishers.
Programmatic Advertising for Owned and Operated Media
Programmatic ads for publishers: monetize unsold website and newsletter inventory while protecting UX and managing compliance risk.
What’s New in Publishing for February 2026
Google Discover Feb 2026 update for publishers: transparency, AI on-site search, subscriber experience, and video strategy.
What Is “leadsgo.io” in Google Analytics and Is It Dangerous?
If you’ve opened Google Analytics recently and seen leadsgo.io showing up as a referral source or one of your top
Ask Me Anything: Ad Rotation, AMP, Open Rates and More
Eric answers publisher questions about ad rotation, AMP, email open/click rates, AI bots and sponsored content, user metrics in GA4 and more.
What’s New in Publishing for January 2026
Publishers on AI search impact, Discover and News shifts, traffic volatility, monetization gaps, and strategies to protect referrals and revenue 2026.
Google Business Profiles for Local Media Companies
Learn how a Google Business Profile can help local publications improve their SEO and trust with Google, driving more traffic to their website.
What’s New in Publishing for December 2025
AI junk content, Meta AI deals, Google search update and creator-journalists: what it means for news, magazine, B2B and city/regional publishers.
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