As publishers look for answers to declining digital media sales, the answer is sometimes not found in what they are selling but how they are going about selling it. During this session we talk about some of the most common mistakes publishers make in their approach to selling digital media.
As publishers look for answers to declining digital media sales, the answer is sometimes not found in what they are selling but how they are going about selling it. During this session we talk about some of the most common mistakes publishers make in their approach to selling digital media.
Watch as we take an in-depth analysis – on-the-fly – at the website of Los Angeles Magazine, a consumer city magazine. We'll identify what they're doing well and what they could improve upon.
Most publishers haven't set up Facebook Business Manager properly and it's hurting their business. Here's how you should fix it.
This simple sponsored email template works great for readers, is easy to implement, improves advertiser response, and drives revenue for you.
On July 1, 2023, Google will replace the current version of Google Analytics (also called Universal Analytics) with Google Analytics 4 (GA4). But I'm telling all publishers to implement GA4…
Keys to successful paywalls for publishers, hard versus metered, and the biggest mistakes publishers make when implementing a paywall.
Want to convert more subscribers at a lower cost? Fix your subscription form! Discover 7 big mistakes publishers make and how to fix them.
Advertisers blame publishers for poor ad performance. But the real problem is often poor campaign alignment with campaign objective, creative and metrics.
Learn how Industry Dive built an audience of 2.5 million email subscribers and over $100 million in annual revenue.
