LBM Journal is a B2B media company in the U.S. serving the lumber/building material (LBM) distribution channel. Founded in 2003 by Rick Schumacher, ad sales pro Jodie Cook and designer…
Every week, Eric and his guests post a new blog and podcast episode to help magazine publishers and media companies grow their audience, drive revenue, and improve their digital platforms.
Topics include advertising revenue, website design, search engine optimization, email, controlled / paid subscriptions, social media, content distribution, analytics and much more.
Whether you publish a regional consumer / business magazine, B2B trade magazine / association journal, enthusiast / hobby magazine, or a local newspaper, each session has something that you can immediately apply to your business.
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If publishers want more ad revenue, they must resist the urge to add more products and instead simplify their advertising model. Here's how to do it.
SmartNews is one of the fastest growing news aggregator apps, but may not be the best fit for all publishers. Here's what you need to know.
Many publishers fail to utilize email subject line and preheader text effectively. Here's how to fix it for more opens, ad impressions and website traffic.
Publishers need to evaluate their reliance on Google's services and advice, and know that Google is looking out for its own best interests.
From legal and hacking, to ads and email, here are 6 reasons why regional publishers should block international website traffic.
Would you like to develop a 6-digit reader revenue stream without launching a paywall? If so, look no further than The Berkshire Edge, a small, regional publication in Massachusetts. A…
Did you know that Google Analytics is misleading you? If you look at analytics regularly, you see a lot of web traffic coming from the Direct source. Most publishers think…
Google Search Console is the key to understanding how Google sees your website and how get more traffic from search. However, it is amazing how many publishers don't have Google…
Cobranded social media ads are a strong, 6-digit revenue stream that most publishers haven't tapped into yet. It's not difficult to implement and you only need a few social media followers to do it.