High Value Publishing Blog / Podcast
Each week, we post a blog / podcast episode to help media companies grow their audiences, drive revenue, and improve their technology. Topics include advertising, programmatic, SEO, social media, email, subscriptions, analytics, content distribution, and much more. No matter what kind of market you serve, each session has something that you can immediately apply to your business.
Common SEO mistakes publishers make (and how to fix them)
Get more traffic to your publication from Google Search, Google News, and Google Discover by fixing these common SEO mistakes.
How to track ChatGPT and Google Gemini website traffic
Use Google Analytics to track traffic to your website from ChatGPT and Google Gemini and get insight on how generative AI affects your site.
Publishers should be wary of NewsBreak
NewsBreak is the most popular content / news aggregator app in the United States. It actually beats out Google News
Why local media companies need a Google Business Profile
Learn how a Google Business Profile can help local publications improve their SEO and trust with Google, driving more traffic to their website.
Huge Changes with Google Publisher Center
Publishers can no longer add their own publications to Google Publisher Center. How does this affect publishers and what should they do now?
2 Ways to Grow Your Digital Audience with Meta Ads
Learn how to use Meta ads to cost-effectively drive traffic to your publication’s website and how to use lead gen ads to rapidly grow your email list.
How Hudson Valley Magazine Doubled Its Website Traffic
Through a well-planned relaunch, Hudson Valley Magazine doubled its web traffic, grew email signups and paid subscriptions, and sold more ads.
Why Publishers Must Use Google Postmaster Tools
Google Postmaster Tools is a free tool that any publisher can use to see how well they are doing at delivering email to Gmail and Google Workspace users.
What’s Ahead in 2024 for Media Companies
The digital media landscape continues to evolve. Here are the 6 most important issues that media companies will face in 2024.
7 Biggest Digital Ad Sales Mistakes
Eric Shanfelt and ad sales expert, Ryan Dohrn, show publishers how to avoid the 7 biggest mistakes sellers make when selling digital advertising.
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