Publishers often don't get credit for the traffic they send to advertisers. Fix this by properly using UTM variables in you ad, email and social links.
Whether you run a paid or controlled magazine, subscription renewal is one of your biggest budget expenses. Here are five proven ways to reduce those costs.
The easiest way to grow digital ad revenue is to simplify everything, package and price better, and train your staff. Here are eight tactics to consider.
Learn how one publication recently sold over $38K of magazine subscriptions in just 10 days ... and a step-by-step analysis of the strategy they used.
Advertisers blame publishers for poor ad performance. But the real problem is often poor campaign alignment with campaign objective, creative and metrics.
Do you want a successful paid subscription model for your publication? Digital has changed everything about how subscriptions work. Learn what you must do.
For many publishers, a digital sponsorship model could be the game-changing strategy they need to break out of the CPM/CPC game and grow digital revenue.
When WordPress and Google team up to launch a new website CMS, all publishers should sit up and take notice. Here's how Newspack might affect you.