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Read more about the article Why Publishers Need to Move to Google Analytics 4 Right Now

Why Publishers Need to Move to Google Analytics 4 Right Now

On July 1, 2023, Google will replace the current version of Google Analytics (also called Universal Analytics) with Google Analytics 4 (GA4). But I'm telling all publishers to implement GA4…

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Read more about the article Successful Paywall Strategies for Publishers

Successful Paywall Strategies for Publishers

Keys to successful paywalls for publishers, hard versus metered, and the biggest mistakes publishers make when implementing a paywall.

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Read more about the article Why Your Magazine Subscription Form Sucks and How to Fix It

Why Your Magazine Subscription Form Sucks and How to Fix It

Want to convert more subscribers at a lower cost? Fix your subscription form! Discover 7 big mistakes publishers make and how to fix them.

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Read more about the article Your Advertiser’s Bad Ad Campaign Alignment Is Hurting You

Your Advertiser’s Bad Ad Campaign Alignment Is Hurting You

Advertisers blame publishers for poor ad performance. But the real problem is often poor campaign alignment with campaign objective, creative and metrics.

Continue ReadingYour Advertiser’s Bad Ad Campaign Alignment Is Hurting You
Read more about the article Q&A with Industry Dive CEO, Sean Griffey

Q&A with Industry Dive CEO, Sean Griffey

Learn how Industry Dive built an audience of 2.5 million email subscribers and over $100 million in annual revenue.

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Read more about the article 7 Critical Email Tips for Publishers

7 Critical Email Tips for Publishers

Here are 7 email tips that will help any publisher improve their deliverability, open rates, and revenue.

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Read more about the article How to Launch Audience Extension Advertising

How to Launch Audience Extension Advertising

With audience extension advertising you buy digital ad inventory from programmatic partners, remarket to your audience as they visit select websites, and then resell that inventory through your own ad…

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Read more about the article SEO for Publishers 101: How to Get More Traffic from Search

SEO for Publishers 101: How to Get More Traffic from Search

Learn the fundamentals of SEO for publishers: expertise / authority / trust (EAT), technical factors, on-page factors, links, and more.

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Read more about the article How to Move to Digital-First Publishing to Stay Competitive

How to Move to Digital-First Publishing to Stay Competitive

Despite wanting to be digital-first, most publishers are still stuck in a print-first publishing model. Our editorial calendars and workflows revolve around print production cycles. We may talk a good…

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Read more about the article Want to Grow Magazine Revenue? Get Rid of the Frequency Rate Card

Want to Grow Magazine Revenue? Get Rid of the Frequency Rate Card

Magazine rate cards are relics from the print-only era. Replace them with total spend discounting and grow both print and digital revenue.

Continue ReadingWant to Grow Magazine Revenue? Get Rid of the Frequency Rate Card
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Recent Posts

  • Why Publishers Need to Move to Google Analytics 4 Right Now
  • Successful Paywall Strategies for Publishers
  • Why Your Magazine Subscription Form Sucks and How to Fix It
  • Your Advertiser’s Bad Ad Campaign Alignment Is Hurting You
  • Q&A with Industry Dive CEO, Sean Griffey
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