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How Email List Cleaning Can Make You More Money

How Email List Cleaning Can Make You More Money

  • Post published:July 30, 2020
  • Post category:Audience Development

It seems counter-intuitive as a publisher, but cleaning your email list and removing people can actually make you more money. Here's why ... and how to do it.

Continue Reading How Email List Cleaning Can Make You More Money
A Publisher’s Guide to Inbound and Content Marketing

A Publisher’s Guide to Inbound and Content Marketing

  • Post published:May 10, 2020
  • Post category:Advertising

Publishers are uniquely equipped to be the best inbound / content marketing firms in their markets. Here's the roadmap on how publishers can do it.

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UTM Parameters – Get the Credit You Deserve from Advertisers

UTM Parameters – Get the Credit You Deserve from Advertisers

  • Post published:October 7, 2019
  • Post category:Advertising

Publishers often don't get credit for the traffic they send to advertisers. Fix this by properly using UTM variables in you ad, email and social links.

Continue Reading UTM Parameters – Get the Credit You Deserve from Advertisers
5 Ways to Significantly Cut Subscription Renewal Costs

5 Ways to Significantly Cut Subscription Renewal Costs

  • Post published:September 14, 2019
  • Post category:Audience Development

Whether you run a paid or controlled magazine, subscription renewal is a significant expense. Here are five proven ways to reduce those costs.

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8 Ways to Increase Digital Ad Revenue by 50% or More

8 Ways to Increase Digital Ad Revenue by 50% or More

  • Post published:August 4, 2019
  • Post category:Advertising

The easiest way to grow digital ad revenue is to simplify everything, package and price better, and train your staff. Here are eight tactics to consider.

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How to Sell $38K of Magazine Subscriptions in Just 10 Days

How to Sell $38K of Magazine Subscriptions in Just 10 Days

  • Post published:July 6, 2019
  • Post category:Audience Development

Learn how one publication recently sold over $38K of magazine subscriptions in just 10 days ... and a step-by-step analysis of the strategy they used.

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Why Your Advertisers’ Bad Campaign Alignment Is Hurting You

Why Your Advertisers’ Bad Campaign Alignment Is Hurting You

  • Post published:June 6, 2019
  • Post category:Advertising

Advertisers blame publishers for poor ad performance. But the real problem is often poor campaign alignment with campaign objective, creative and metrics.

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How Publishers Can Create a Successful Paid Subscription Model

How Publishers Can Create a Successful Paid Subscription Model

  • Post published:May 9, 2019
  • Post category:Audience Development

Do you want a successful paid subscription model for your publication? Digital has changed everything about how subscriptions work. Learn what you must do.

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Double Your Revenue with the Digital Sponsorship Model

Double Your Revenue with the Digital Sponsorship Model

  • Post published:February 6, 2019
  • Post category:Advertising

For many publishers, a digital sponsorship model could be the game-changing strategy they need to break out of the CPM/CPC game and grow digital revenue.

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Newspack – Google and WordPress Collaborate on a New CMS

Newspack – Google and WordPress Collaborate on a New CMS

  • Post published:January 17, 2019
  • Post category:Platform

When WordPress and Google team up to launch a new website CMS, all publishers should sit up and take notice. Here's how Newspack might affect you.

Continue Reading Newspack – Google and WordPress Collaborate on a New CMS

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Recent Posts

  • How Email List Cleaning Can Make You More Money
  • A Publisher’s Guide to Inbound and Content Marketing
  • UTM Parameters – Get the Credit You Deserve from Advertisers
  • 5 Ways to Significantly Cut Subscription Renewal Costs
  • 8 Ways to Increase Digital Ad Revenue by 50% or More
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Digital revenue strategies for publishers. Consulting, training and execution to take your media business to the next level.
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