High Value Publishing Blog / Podcast
Each week, we post a blog / podcast episode to help media companies grow their audiences, drive revenue, and improve their technology. Topics include advertising, programmatic, SEO, social media, email, subscriptions, analytics, content distribution, and much more. No matter what kind of market you serve, each session has something that you can immediately apply to your business.
What Is “leadsgo.io” in Google Analytics and Is It Dangerous?
If you’ve opened Google Analytics recently and seen leadsgo.io showing up as a referral source or one of your top
Ask Me Anything: Ad Rotation, AMP, Open Rates and More
Eric answers publisher questions about ad rotation, AMP, email open/click rates, AI bots and sponsored content, user metrics in GA4 and more.
Google Business Profiles for Local Media Companies
Learn how a Google Business Profile can help local publications improve their SEO and trust with Google, driving more traffic to their website.
What’s New in Publishing for December 2025
AI junk content, Meta AI deals, Google search update and creator-journalists: what it means for news, magazine, B2B and city/regional publishers.
Should Publishers Block AI Bots From Scraping Their Content?
Discover which publishing niches are most at risk, the loopholes AI companies use, and how to effectively protect your content.
What’s New in Publishing for November 2025
The AI scraping loophole, AI doesn’t affect all publishers the same, cookies won’t die, drive traffic with Reddit & Nextdoor, and DMARC enforcement.
How to Build a Successful Media Company
Why do some publishers thrive in the digital space while others fail? Here are the 7 essential characteristics of a successful digital media company.
How to Drive More Website Traffic With a Nextdoor News Account
Updated June 12, 2025 If you’re a local or regional publisher, a Nextdoor News Account is a smart, low-effort way
Common SEO Mistakes Publishers Make (And How to Fix Them)
Get more traffic to your publication from Google Search, Google News, and Google Discover by fixing these common SEO mistakes.
How to Track ChatGPT and Google Gemini Website Traffic
Use Google Analytics to track traffic to your website from ChatGPT and Google Gemini and get insight on how generative AI affects your site.
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