High Value Publishing Blog / Podcast
Each week, we post a blog / podcast episode to help media companies grow their audiences, drive revenue, and improve their technology. Topics include advertising, programmatic, SEO, social media, email, subscriptions, analytics, content distribution, and much more. No matter what kind of market you serve, each session has something that you can immediately apply to your business.
What’s New in Publishing for December 2025
AI junk content, Meta AI deals, Google search update and creator-journalists: what it means for news, magazine, B2B and city/regional publishers.
Should publishers block AI bots from scraping their content?
Discover which publishing niches are most at risk, the loopholes AI companies use, and how to effectively protect your content.
What’s New in Publishing for November 2025
The AI scraping loophole, AI doesn’t affect all publishers the same, cookies won’t die, drive traffic with Reddit & Nextdoor, and DMARC enforcement.
How to build a successful media company
Why do some publishers thrive in the digital space while others fail? Here are the 7 essential characteristics of a successful digital media company.
How to drive more website traffic with a Nextdoor News Account
Updated June 12, 2025 If you’re a local or regional publisher, a Nextdoor News Account is a smart, low-effort way
Common SEO mistakes publishers make (and how to fix them)
Get more traffic to your publication from Google Search, Google News, and Google Discover by fixing these common SEO mistakes.
How to track ChatGPT and Google Gemini website traffic
Use Google Analytics to track traffic to your website from ChatGPT and Google Gemini and get insight on how generative AI affects your site.
Publishers should be wary of NewsBreak
NewsBreak is the most popular content / news aggregator app in the United States. It actually beats out Google News
Why local media companies need a Google Business Profile
Learn how a Google Business Profile can help local publications improve their SEO and trust with Google, driving more traffic to their website.
Huge changes with Google Publisher Center
Publishers can no longer add their own publications to Google Publisher Center. How does this affect publishers and what should they do now?
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