Why regional publishers should block international website traffic
From legal and hacking, to ads and email, here are 6 reasons why regional publishers should block international website traffic.
Every week, Eric and his guests post a new blog and podcast episode to help magazine publishers and media companies grow their audience, drive revenue, and improve their digital platforms.
Topics include advertising revenue, website design, search engine optimization, email, controlled / paid subscriptions, social media, content distribution, analytics and much more.
Whether you publish a regional consumer / business magazine, B2B trade magazine / association journal, enthusiast / hobby magazine, or a local newspaper, each session has something that you can immediately apply to your business.
From legal and hacking, to ads and email, here are 6 reasons why regional publishers should block international website traffic.
Would you like to develop a 6-digit reader revenue stream without launching a paywall? If so, look no further than The Berkshire Edge, a small, regional publication in Massachusetts. A…
Did you know that Google Analytics is misleading you? If you look at analytics regularly, you see a lot of web traffic coming from the Direct source. Most publishers think…
Google Search Console is the key to understanding how Google sees your website and how get more traffic from search. However, it is amazing how many publishers don't have Google…
Cobranded social media ads are a strong, 6-digit revenue stream that most publishers haven't tapped into yet. It's not difficult to implement and you only need a few social media followers to do it.
Omeda's latest email engagement report shows that email open rates have doubled in the last 9 months. But don't get excited ... this chart doesn't tell the whole story. Open rates have not gone up and here's why.
As publishers look for answers to declining digital media sales, the answer is sometimes not found in what they are selling but how they are going about selling it. During this session we talk about some of the most common mistakes publishers make in their approach to selling digital media.
As publishers look for answers to declining digital media sales, the answer is sometimes not found in what they are selling but how they are going about selling it. During this session we talk about some of the most common mistakes publishers make in their approach to selling digital media.
Watch as we take an in-depth analysis – on-the-fly – at the website of Los Angeles Magazine, a consumer city magazine. We'll identify what they're doing well and what they could improve upon.
Most publishers haven't set up Facebook Business Manager properly and it's hurting their business. Here's how you should fix it.