Why regional publishers should block international website traffic
From legal and hacking, to ads and email, here are 6 reasons why regional publishers should block international website traffic.
Every week, Eric and his guests post a new blog and podcast episode to help magazine publishers and media companies grow their audience, drive revenue, and improve their digital platforms.
Topics include advertising revenue, website design, search engine optimization, email, controlled / paid subscriptions, social media, content distribution, analytics and much more.
Whether you publish a regional consumer / business magazine, B2B trade magazine / association journal, enthusiast / hobby magazine, or a local newspaper, each session has something that you can immediately apply to your business.
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How Publishers can make 6-digit Revenue with Donations
Would you like to develop a 6-digit reader revenue stream without launching a paywall? If so, look no further than The Berkshire Edge, a small, regional publication in Massachusetts. A…
Your Direct Traffic in Google Analytics Is Wrong … Here’s How To Fix It
Did you know that Google Analytics is misleading you? If you look at analytics regularly, you see a lot of web traffic coming from the Direct source. Most publishers think…
Google Search Console for Publishers
Google Search Console is the key to understanding how Google sees your website and how get more traffic from search. However, it is amazing how many publishers don't have Google…
How to Sell Cobranded Social Media Advertising
Cobranded social media ads are a strong, 6-digit revenue stream that most publishers haven't tapped into yet. It's not difficult to implement and you only need a few social media followers to do it.
Your Email Newsletter Open Rates Have NOT Gone Up
Omeda's latest email engagement report shows that email open rates have doubled in the last 9 months. But don't get excited ... this chart doesn't tell the whole story. Open rates have not gone up and here's why.
Why Email Isn’t Good Enough for Publishers Anymore
As publishers look for answers to declining digital media sales, the answer is sometimes not found in what they are selling but how they are going about selling it. During this session we talk about some of the most common mistakes publishers make in their approach to selling digital media.
Top 5 Digital Ad Mistakes Publishers Make
As publishers look for answers to declining digital media sales, the answer is sometimes not found in what they are selling but how they are going about selling it. During this session we talk about some of the most common mistakes publishers make in their approach to selling digital media.
Fix My Website: Los Angeles Magazine
Watch as we take an in-depth analysis – on-the-fly – at the website of Los Angeles Magazine, a consumer city magazine. We'll identify what they're doing well and what they could improve upon.
The Right Way for Publishers to Set Up Facebook Business Manager
Most publishers haven't set up Facebook Business Manager properly and it's hurting their business. Here's how you should fix it.