On July 1, 2023, Google will replace the current version of Google Analytics (also called Universal Analytics) with Google Analytics 4 (GA4). But I'm telling all publishers to implement GA4…
Keys to successful paywalls for publishers, hard versus metered, and the biggest mistakes publishers make when implementing a paywall.
Want to convert more subscribers at a lower cost? Fix your subscription form! Discover 7 big mistakes publishers make and how to fix them.
Advertisers blame publishers for poor ad performance. But the real problem is often poor campaign alignment with campaign objective, creative and metrics.
Learn how Industry Dive built an audience of 2.5 million email subscribers and over $100 million in annual revenue.
Here are 7 email tips that will help any publisher improve their deliverability, open rates, and revenue.
With audience extension advertising you buy digital ad inventory from programmatic partners, remarket to your audience as they visit select websites, and then resell that inventory through your own ad…
Learn the fundamentals of SEO for publishers: expertise / authority / trust (EAT), technical factors, on-page factors, links, and more.
Despite wanting to be digital-first, most publishers are still stuck in a print-first publishing model. Our editorial calendars and workflows revolve around print production cycles. We may talk a good…
Magazine rate cards are relics from the print-only era. Replace them with total spend discounting and grow both print and digital revenue.