High Value Publishing Blog / Podcast
Each week, we post a blog / podcast episode to help media companies grow their audiences, drive revenue, and improve their technology. Topics include advertising, programmatic, SEO, social media, email, subscriptions, analytics, content distribution, and much more. No matter what kind of market you serve, each session has something that you can immediately apply to your business.
Fix Your Email Subject and Preheader Text
Many publishers fail to utilize email subject line and preheader text effectively. Here’s how to fix it for more opens, ad impressions and website traffic.
Is Google a Publisher Friend or Enemy #1?
Publishers need to evaluate their reliance on Google’s services and advice, and know that Google is looking out for its own best interests.
Why Regional Publishers Should Block International Website Traffic
From legal and hacking, to ads and email, here are 6 reasons why regional publishers should block international website traffic.
How Publishers Can Make 6-digit Revenue with Donations
Would you like to develop a 6-digit reader revenue stream without launching a paywall? If so, look no further than
Your Direct Traffic in Google Analytics Is Wrong … Here’s How To Fix It
Did you know that Google Analytics is misleading you? If you look at analytics regularly, you see a lot of
Google Search Console for Publishers
Google Search Console is the key to understanding how Google sees your website and how get more traffic from search.
How to Sell Cobranded Social Media Advertising
Cobranded social media ads are a strong, 6-digit revenue stream that most publishers haven’t tapped into yet. It’s not difficult to implement and you only need a few social media followers to do it.
Your Email Newsletter Open Rates Have NOT Gone Up
Omeda’s latest email engagement report shows that email open rates have doubled in the last 9 months. But don’t get excited … this chart doesn’t tell the whole story. Open rates have not gone up and here’s why.
Why Email Isn’t Good Enough for Publishers Anymore
As publishers look for answers to declining digital media sales, the answer is sometimes not found in what they are selling but how they are going about selling it. During this session we talk about some of the most common mistakes publishers make in their approach to selling digital media.
Fix My Website: Los Angeles Magazine
Watch as we take an in-depth analysis – on-the-fly – at the website of Los Angeles Magazine, a consumer city magazine. We’ll identify what they’re doing well and what they could improve upon.
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