High Value Publishing Blog / Podcast
Each week, we post a blog / podcast episode to help media companies grow their audiences, drive revenue, and improve their technology. Topics include advertising, programmatic, SEO, social media, email, subscriptions, analytics, content distribution, and much more. No matter what kind of market you serve, each session has something that you can immediately apply to your business.
How to Launch Audience Extension Advertising
With audience extension advertising you buy digital ad inventory from programmatic partners, remarket to your audience as they visit select
SEO for Publishers 101: How to Get More Traffic from Google
Learn the fundamentals of SEO for publishers: expertise / authority / trust (EAT), technical factors, on-page factors, links, and more.
Stay Competitive: Move from Print-First to Digital-First Publishing
Despite wanting to be digital-first, most publishers are still stuck in a print-first publishing model. Our editorial calendars and workflows
Want to Grow Magazine Revenue? Get Rid of the Rate Card
Magazine rate cards are relics from the print-only era. Replace them with total spend discounting and grow both print and digital revenue.
How to Set Up Google Publisher Center
Learn how to set up Google Publisher Center so your content is more easily found Google News, News on Search and Google Discover.
Don’t Give Your Content Away for Free: Check Your RSS Feed
RSS feeds are still important for publishers, but if you don’t manage them well, you can hurt your site’s traffic and revenue.
Building a Digital Media Business Powerhouse
Learn how your digital media business is impacted by your brand, content, technology, audience development, and monetization strategies.
How Publishers Need to Adapt to Apple iOS 15 Email Privacy Changes
In June, Apple announced iOS 15 email privacy changes that will radically change the email programs of all publishers. According
Publishers Shouldn’t Freak Out About iOS 14 Impacts on Facebook Ads
Apple’s new iOS 14 privacy has publishers worried about how it affects their Facebook ads. Here’s what you need to do and it’s not that bad.
How Email List Cleaning Can Make You More Money
It seems counter-intuitive as a publisher, but cleaning your email list and removing people can actually make you more money. Here’s why … and how to do it.
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