High Value Publishing Blog / Podcast
Each week, we post a blog / podcast episode to help media companies grow their audiences, drive revenue, and improve their technology. Topics include advertising, programmatic, SEO, social media, email, subscriptions, analytics, content distribution, and much more. No matter what kind of market you serve, each session has something that you can immediately apply to your business.
Why Publishers Need to Move to Google Analytics 4 Right Now
On July 1, 2023, Google will replace the current version of Google Analytics (also called Universal Analytics) with Google Analytics
Successful Paywall Strategies for Publishers
Keys to successful paywalls for publishers, hard versus metered, and the biggest mistakes publishers make when implementing a paywall.
Why Your Magazine Subscription Form Sucks and How to Fix It
Want to convert more subscribers at a lower cost? Fix your subscription form! Discover 7 big mistakes publishers make and how to fix them.
Your Advertiser’s Bad Ad Campaign Alignment Is Hurting You
Advertisers blame publishers for poor ad performance. But the real problem is often poor campaign alignment with campaign objective, creative and metrics.
Q&A with Industry Dive CEO, Sean Griffey
Learn how Industry Dive built an audience of 2.5 million email subscribers and over $100 million in annual revenue.
7 Critical Email Tips for Publishers
Here are 7 email tips that will help any publisher improve their deliverability, open rates, and revenue.
How to Launch Audience Extension Advertising
With audience extension advertising you buy digital ad inventory from programmatic partners, remarket to your audience as they visit select
SEO for Publishers 101: How to Get More Traffic From Google
Learn the fundamentals of SEO for publishers: expertise / authority / trust (EAT), technical factors, on-page factors, links, and more.
Stay Competitive: Move From Print-First to Digital-First Publishing
Despite wanting to be digital-first, most publishers are still stuck in a print-first publishing model. Our editorial calendars and workflows
Want to Grow Magazine Revenue? Get Rid of the Rate Card
Magazine rate cards are relics from the print-only era. Replace them with total spend discounting and grow both print and digital revenue.
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