Every week, Eric and his guests post a new blog and podcast episode to help magazine publishers and media companies grow their audience, drive revenue, and improve their digital platforms.
Topics include advertising revenue, website design, search engine optimization, email, controlled / paid subscriptions, social media, content distribution, analytics and much more.
Whether you publish a regional consumer / business magazine, B2B trade magazine / association journal, enthusiast / hobby magazine, or a local newspaper, each session has something that you can immediately apply to your business.
Despite wanting to be digital-first, most publishers are still stuck in a print-first publishing model. Our editorial calendars and workflows revolve around print production cycles. We may talk a good…
In June, Apple announced iOS 15 email privacy changes that will radically change the email programs of all publishers. According to Apple, Mail Privacy Protection “helps users prevent senders from…
It seems counter-intuitive as a publisher, but cleaning your email list and removing people can actually make you more money. Here's why ... and how to do it.
Publishers often don't get credit for the traffic they send to advertisers. Fix this by properly using UTM variables in you ad, email and social links.