High Value Publishing Blog / Podcast
Each week, we post a blog / podcast episode to help media companies grow their audiences, drive revenue, and improve their technology. Topics include advertising, programmatic, SEO, social media, email, subscriptions, analytics, content distribution, and much more. No matter what kind of market you serve, each session has something that you can immediately apply to your business.
How to Sell Cobranded Social Media Advertising
Cobranded social media ads are a strong, 6-digit revenue stream that most publishers haven’t tapped into yet. It’s not difficult to implement and you only need a few social media followers to do it.
Your Email Newsletter Open Rates Have NOT Gone Up
Omeda’s latest email engagement report shows that email open rates have doubled in the last 9 months. But don’t get excited … this chart doesn’t tell the whole story. Open rates have not gone up and here’s why.
Why Email Isn’t Good Enough for Publishers Anymore
As publishers look for answers to declining digital media sales, the answer is sometimes not found in what they are selling but how they are going about selling it. During this session we talk about some of the most common mistakes publishers make in their approach to selling digital media.
Fix My Website: Los Angeles Magazine
Watch as we take an in-depth analysis – on-the-fly – at the website of Los Angeles Magazine, a consumer city magazine. We’ll identify what they’re doing well and what they could improve upon.
The Right Way for Publishers to Set Up Facebook Business Manager
Most publishers haven’t set up Facebook Business Manager properly and it’s hurting their business. Here’s how you should fix it.
Improve Your Sponsored Emails with This Simple Template
This simple sponsored email template works great for readers, is easy to implement, improves advertiser response, and drives revenue for you.
Why Publishers Need to Move to Google Analytics 4 Right Now
On July 1, 2023, Google will replace the current version of Google Analytics (also called Universal Analytics) with Google Analytics
Successful Paywall Strategies for Publishers
Keys to successful paywalls for publishers, hard versus metered, and the biggest mistakes publishers make when implementing a paywall.
Why Your Magazine Subscription Form Sucks and How to Fix It
Want to convert more subscribers at a lower cost? Fix your subscription form! Discover 7 big mistakes publishers make and how to fix them.
Your Advertiser’s Bad Ad Campaign Alignment Is Hurting You
Advertisers blame publishers for poor ad performance. But the real problem is often poor campaign alignment with campaign objective, creative and metrics.
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