Q&A with Industry Dive CEO, Sean Griffey
Learn how Industry Dive built an audience of 2.5 million email subscribers and over $100 million in annual revenue.
Every week, Eric and his guests post a new blog and podcast episode to help magazine publishers and media companies grow their audience, drive revenue, and improve their digital platforms.
Topics include advertising revenue, website design, search engine optimization, email, controlled / paid subscriptions, social media, content distribution, analytics and much more.
Whether you publish a regional consumer / business magazine, B2B trade magazine / association journal, enthusiast / hobby magazine, or a local newspaper, each session has something that you can immediately apply to your business.
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7 Critical Email Tips for Publishers
Here are 7 email tips that will help any publisher improve their deliverability, open rates, and revenue.
How to Launch Audience Extension Advertising
With audience extension advertising you buy digital ad inventory from programmatic partners, remarket to your audience as they visit select websites, and then resell that inventory through your own ad…
SEO for Publishers 101: How to Get More Traffic from Google
Learn the fundamentals of SEO for publishers: expertise / authority / trust (EAT), technical factors, on-page factors, links, and more.
Stay Competitive: Move from Print-First to Digital-First Publishing
Despite wanting to be digital-first, most publishers are still stuck in a print-first publishing model. Our editorial calendars and workflows revolve around print production cycles. We may talk a good…
Want to Grow Magazine Revenue? Get Rid of the Rate Card
Magazine rate cards are relics from the print-only era. Replace them with total spend discounting and grow both print and digital revenue.
How to Set Up Google Publisher Center, News and Discover
Learn how to set up Google Publisher Center so your content is more easily found Google News, News on Search and Google Discover.
Don’t Give Your Content Away for Free: Check Your RSS Feed
RSS feeds are still important for publishers, but if you don't manage them well, you can hurt your site's traffic and revenue.
Building a Digital Media Business Powerhouse
Learn how your digital media business is impacted by your brand, content, technology, audience development, and monetization strategies.
How Publishers Need to Adapt to Apple iOS 15 Email Privacy Changes
In June, Apple announced iOS 15 email privacy changes that will radically change the email programs of all publishers. According to Apple, Mail Privacy Protection “helps users prevent senders from…