Every week, Eric and his guests post a new blog and podcast episode to help magazine publishers and media companies grow their audience, drive revenue, and improve their digital platforms.
Topics include advertising revenue, website design, search engine optimization, email, controlled / paid subscriptions, social media, content distribution, analytics and much more.
Whether you publish a regional consumer / business magazine, B2B trade magazine / association journal, enthusiast / hobby magazine, or a local newspaper, each session has something that you can immediately apply to your business.
Despite wanting to be digital-first, most publishers are still stuck in a print-first publishing model. Our editorial calendars and workflows revolve around print production cycles. We may talk a good…
Magazine rate cards are relics from the print-only era. Replace them with total spend discounting and grow both print and digital revenue.
Learn how to set up Google Publisher Center so your content is more easily found Google News, News on Search and Google Discover.
RSS feeds are still important for publishers, but if you don't manage them well, you can hurt your site's traffic and revenue.
Learn how your digital media business is impacted by your brand, content, technology, audience development, and monetization strategies.
In June, Apple announced iOS 15 email privacy changes that will radically change the email programs of all publishers. According to Apple, Mail Privacy Protection “helps users prevent senders from…
Apple's new iOS 14 privacy has publishers worried about how it affects their Facebook ads. Here's what you need to do and it's not that bad.
It seems counter-intuitive as a publisher, but cleaning your email list and removing people can actually make you more money. Here's why ... and how to do it.
Publishers are uniquely equipped to be the best inbound / content marketing firms in their markets. Here's the roadmap on how publishers can do it.
Publishers often don't get credit for the traffic they send to advertisers. Fix this by properly using UTM variables in you ad, email and social links.
