Want to Grow Magazine Revenue? Get Rid of the Rate Card
Magazine rate cards are relics from the print-only era. Replace them with total spend discounting and grow both print and digital revenue.
Every week, Eric and his guests post a new blog and podcast episode to help magazine publishers and media companies grow their audience, drive revenue, and improve their digital platforms.
Topics include advertising revenue, website design, search engine optimization, email, controlled / paid subscriptions, social media, content distribution, analytics and much more.
Whether you publish a regional consumer / business magazine, B2B trade magazine / association journal, enthusiast / hobby magazine, or a local newspaper, each session has something that you can immediately apply to your business.
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How to Set Up Google Publisher Center, News and Discover
Learn how to set up Google Publisher Center so your content is more easily found Google News, News on Search and Google Discover.
Don’t Give Your Content Away for Free: Check Your RSS Feed
RSS feeds are still important for publishers, but if you don't manage them well, you can hurt your site's traffic and revenue.
Building a Digital Media Business Powerhouse
Learn how your digital media business is impacted by your brand, content, technology, audience development, and monetization strategies.
How Publishers Need to Adapt to Apple iOS 15 Email Privacy Changes
In June, Apple announced iOS 15 email privacy changes that will radically change the email programs of all publishers. According to Apple, Mail Privacy Protection “helps users prevent senders from…
Publishers Shouldn’t Freak Out About iOS 14 Impacts on Facebook Ads
Apple's new iOS 14 privacy has publishers worried about how it affects their Facebook ads. Here's what you need to do and it's not that bad.
How Email List Cleaning Can Make You More Money
It seems counter-intuitive as a publisher, but cleaning your email list and removing people can actually make you more money. Here's why ... and how to do it.
A Publisher’s Guide to Inbound and Content Marketing
Publishers are uniquely equipped to be the best inbound / content marketing firms in their markets. Here's the roadmap on how publishers can do it.
UTM Parameters – Get the Credit You Deserve from Advertisers
Publishers often don't get credit for the traffic they send to advertisers. Fix this by properly using UTM variables in you ad, email and social links.
5 Ways to Significantly Cut Subscription Renewal Costs
Whether you run a paid or controlled magazine, subscription renewal is a significant expense. Here are five proven ways to reduce those costs.