Building a Digital Media Business Powerhouse
Learn how your digital media business is impacted by your brand, content, technology, audience development, and monetization strategies.
Every week, Eric and his guests post a new blog and podcast episode to help magazine publishers and media companies grow their audience, drive revenue, and improve their digital platforms.
Topics include advertising revenue, website design, search engine optimization, email, controlled / paid subscriptions, social media, content distribution, analytics and much more.
Whether you publish a regional consumer / business magazine, B2B trade magazine / association journal, enthusiast / hobby magazine, or a local newspaper, each session has something that you can immediately apply to your business.
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How Publishers Need to Adapt to Apple iOS 15 Email Privacy Changes
In June, Apple announced iOS 15 email privacy changes that will radically change the email programs of all publishers. According to Apple, Mail Privacy Protection “helps users prevent senders from…
Publishers Shouldn’t Freak Out About iOS 14 Impacts on Facebook Ads
Apple's new iOS 14 privacy has publishers worried about how it affects their Facebook ads. Here's what you need to do and it's not that bad.
How Email List Cleaning Can Make You More Money
It seems counter-intuitive as a publisher, but cleaning your email list and removing people can actually make you more money. Here's why ... and how to do it.
A Publisher’s Guide to Inbound and Content Marketing
Publishers are uniquely equipped to be the best inbound / content marketing firms in their markets. Here's the roadmap on how publishers can do it.
UTM Parameters – Get the Credit You Deserve from Advertisers
Publishers often don't get credit for the traffic they send to advertisers. Fix this by properly using UTM variables in you ad, email and social links.
5 Ways to Significantly Cut Subscription Renewal Costs
Whether you run a paid or controlled magazine, subscription renewal is a significant expense. Here are five proven ways to reduce those costs.
8 Ways to Increase Digital Ad Revenue by 50% or More
The easiest way to grow digital ad revenue is to simplify everything, package and price better, and train your staff. Here are eight tactics to consider.
How to Sell $38K of Magazine Subscriptions in Just 10 Days
Learn how one publication recently sold over $38K of magazine subscriptions in just 10 days ... and a step-by-step analysis of the strategy they used.
How Publishers Can Create a Successful Paid Subscription Model
Do you want a successful paid subscription model for your publication? Digital has changed everything about how subscriptions work. Learn what you must do.