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Read more about the article Improve Your Sponsored Emails with This Simple Template

Improve Your Sponsored Emails with This Simple Template

This simple sponsored email template works great for readers, is easy to implement, improves advertiser response, and drives revenue for you.

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Read more about the article Your Advertiser’s Bad Ad Campaign Alignment Is Hurting You

Your Advertiser’s Bad Ad Campaign Alignment Is Hurting You

Advertisers blame publishers for poor ad performance. But the real problem is often poor campaign alignment with campaign objective, creative and metrics.

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Read more about the article How to Launch Audience Extension Advertising

How to Launch Audience Extension Advertising

With audience extension advertising you buy digital ad inventory from programmatic partners, remarket to your audience as they visit select websites, and then resell that inventory through your own ad…

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Read more about the article Want to Grow Magazine Revenue? Get Rid of the Rate Card

Want to Grow Magazine Revenue? Get Rid of the Rate Card

Magazine rate cards are relics from the print-only era. Replace them with total spend discounting and grow both print and digital revenue.

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Read more about the article A Publisher’s Guide to Inbound and Content Marketing

A Publisher’s Guide to Inbound and Content Marketing

Publishers are uniquely equipped to be the best inbound / content marketing firms in their markets. Here's the roadmap on how publishers can do it.

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Read more about the article UTM Parameters – Get the Credit You Deserve from Advertisers

UTM Parameters – Get the Credit You Deserve from Advertisers

Publishers often don't get credit for the traffic they send to advertisers. Fix this by properly using UTM variables in you ad, email and social links.

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Read more about the article 8 Ways to Increase Digital Ad Revenue by 50% or More

8 Ways to Increase Digital Ad Revenue by 50% or More

The easiest way to grow digital ad revenue is to simplify everything, package and price better, and train your staff. Here are eight tactics to consider.

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Read more about the article Double Your Revenue with the Digital Sponsorship Model

Double Your Revenue with the Digital Sponsorship Model

For many publishers, a digital sponsorship model could be the game-changing strategy they need to break out of the CPM/CPC game and grow digital revenue.

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Recent Posts

  • The Right Way for Publishers to Set Up Facebook Business Manager
  • Improve Your Sponsored Emails with This Simple Template
  • Why Publishers Need to Move to Google Analytics 4 Right Now
  • Successful Paywall Strategies for Publishers
  • Why Your Magazine Subscription Form Sucks and How to Fix It
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