Is Google a publisher friend or enemy #1?
Publishers need to evaluate their reliance on Google's services and advice, and know that Google is looking out for its own best interests.
How publishers can make 6-digit revenue with donations
Would you like to develop a 6-digit reader revenue stream without launching a paywall? If so, look no further than The Berkshire Edge, a small, regional publication in Massachusetts. A…
How to Sell Cobranded Social Media Advertising
Cobranded social media ads are a strong, 6-digit revenue stream that most publishers haven't tapped into yet. It's not difficult to implement and you only need a few social media followers to do it.
Improve Your Sponsored Emails with This Simple Template
This simple sponsored email template works great for readers, is easy to implement, improves advertiser response, and drives revenue for you.
Your Advertiser’s Bad Ad Campaign Alignment Is Hurting You
Advertisers blame publishers for poor ad performance. But the real problem is often poor campaign alignment with campaign objective, creative and metrics.
How to Launch Audience Extension Advertising
With audience extension advertising you buy digital ad inventory from programmatic partners, remarket to your audience as they visit select websites, and then resell that inventory through your own ad…
Want to Grow Magazine Revenue? Get Rid of the Rate Card
Magazine rate cards are relics from the print-only era. Replace them with total spend discounting and grow both print and digital revenue.
A Publisher’s Guide to Inbound and Content Marketing
Publishers are uniquely equipped to be the best inbound / content marketing firms in their markets. Here's the roadmap on how publishers can do it.
UTM Parameters – Get the Credit You Deserve from Advertisers
Publishers often don't get credit for the traffic they send to advertisers. Fix this by properly using UTM variables in you ad, email and social links.
8 Ways to Increase Digital Ad Revenue by 50% or More
The easiest way to grow digital ad revenue is to simplify everything, package and price better, and train your staff. Here are eight tactics to consider.