Is Google a Publisher Friend or Enemy #1?
Publishers need to evaluate their reliance on Google’s services and advice, and know that Google is looking out for its own best interests.
Your Direct Traffic in Google Analytics Is Wrong … Here’s How To Fix It
Did you know that Google Analytics is misleading you? If you look at analytics regularly, you see a lot of web traffic coming from the Direct source. Most publishers think this represents people who directly type in their website URL. But it doesn’t. Up to 90% of “direct” traffic is actually “unknown”. Google Analytics doesn’t […]
Google Search Console for Publishers
Google Search Console is the key to understanding how Google sees your website and how get more traffic from search. However, it is amazing how many publishers don’t have Google Search Console set up, don’t know how to use it, or don’t use it regularly. Let’s change that! Learn how Google Search Console works and […]
Why Publishers Need to Move to Google Analytics 4 Right Now
On July 1, 2023, Google will replace the current version of Google Analytics (also called Universal Analytics) with Google Analytics 4 (GA4). But I’m telling all publishers to implement GA4 by July 1 of this year. In just over a year from now, Google will no longer feed data from our websites into the current […]
UTM Parameters – Get the Credit You Deserve from Advertisers
Publishers often don’t get credit for the traffic they send to advertisers. Fix this by properly using UTM variables in you ad, email and social links.
