Audience Development Archives

SmartNews: What Publishers Need to Know

SmartNews is one of the fastest growing news aggregator apps, but may not be the best fit for all publishers. Here's what you need to know.

Your Email Newsletter Open Rates Have NOT Gone Up

Omeda's latest email engagement report shows that email open rates have doubled in the last 9 months. But don't get excited ... this chart doesn't tell the whole story. Open rates have not gone up and here's why.

Why Email Isn’t Good Enough for Publishers Anymore

As publishers look for answers to declining digital media sales, the answer is sometimes not found in what they are selling but how they are going about selling it. During this session we talk about some of the most common mistakes publishers make in their approach to selling digital media.

Top 5 Digital Ad Mistakes Publishers Make

As publishers look for answers to declining digital media sales, the answer is sometimes not found in what they are selling but how they are going about selling it. During this session we talk about some of the most common mistakes publishers make in their approach to selling digital media.

Fix My Website: Los Angeles Magazine

Watch as we take an in-depth analysis – on-the-fly – at the website of Los Angeles Magazine, a consumer city magazine. We'll identify what they're doing well and what they could improve upon.

The Right Way for Publishers to Set Up Facebook Business Manager

Most publishers haven't set up Facebook Business Manager properly and it's hurting their business. Here's how you should fix it.

Why Publishers Need to Move to Google Analytics 4 Right Now

On July 1, 2023, Google will replace the current version of Google Analytics (also called Universal Analytics) with Google Analytics 4 (GA4). But I'm telling all publishers to implement GA4…