The Right Way for Publishers to Set Up Facebook Business Manager
Most publishers haven't set up Facebook Business Manager properly and it's hurting their business. Here's how you should fix it.
Why Publishers Need to Move to Google Analytics 4 Right Now
On July 1, 2023, Google will replace the current version of Google Analytics (also called Universal Analytics) with Google Analytics 4 (GA4). But I'm telling all publishers to implement GA4…
Successful Paywall Strategies for Publishers
Keys to successful paywalls for publishers, hard versus metered, and the biggest mistakes publishers make when implementing a paywall.
Why Your Magazine Subscription Form Sucks and How to Fix It
Want to convert more subscribers at a lower cost? Fix your subscription form! Discover 7 big mistakes publishers make and how to fix them.
7 Critical Email Tips for Publishers
Here are 7 email tips that will help any publisher improve their deliverability, open rates, and revenue.
SEO for Publishers 101: How to Get More Traffic from Google
Learn the fundamentals of SEO for publishers: expertise / authority / trust (EAT), technical factors, on-page factors, links, and more.
How Email List Cleaning Can Make You More Money
It seems counter-intuitive as a publisher, but cleaning your email list and removing people can actually make you more money. Here's why ... and how to do it.
5 Ways to Significantly Cut Subscription Renewal Costs
Whether you run a paid or controlled magazine, subscription renewal is a significant expense. Here are five proven ways to reduce those costs.
How to Sell $38K of Magazine Subscriptions in Just 10 Days
Learn how one publication recently sold over $38K of magazine subscriptions in just 10 days ... and a step-by-step analysis of the strategy they used.
How Publishers Can Create a Successful Paid Subscription Model
Do you want a successful paid subscription model for your publication? Digital has changed everything about how subscriptions work. Learn what you must do.