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Audience Development

Read more about the article Your Email Newsletter Open Rates Have NOT Gone Up

Your Email Newsletter Open Rates Have NOT Gone Up

Omeda's latest email engagement report shows that email open rates have doubled in the last 9 months. But don't get excited ... this chart doesn't tell the whole story. Open rates have not gone up and here's why.

Continue ReadingYour Email Newsletter Open Rates Have NOT Gone Up
Read more about the article Why Email Isn’t Good Enough for Publishers Anymore

Why Email Isn’t Good Enough for Publishers Anymore

As publishers look for answers to declining digital media sales, the answer is sometimes not found in what they are selling but how they are going about selling it. During this session we talk about some of the most common mistakes publishers make in their approach to selling digital media.

Continue ReadingWhy Email Isn’t Good Enough for Publishers Anymore
Read more about the article Top 5 Digital Ad Mistakes Publishers Make

Top 5 Digital Ad Mistakes Publishers Make

As publishers look for answers to declining digital media sales, the answer is sometimes not found in what they are selling but how they are going about selling it. During this session we talk about some of the most common mistakes publishers make in their approach to selling digital media.

Continue ReadingTop 5 Digital Ad Mistakes Publishers Make
Read more about the article Fix My Website: Los Angeles Magazine

Fix My Website: Los Angeles Magazine

Watch as we take an in-depth analysis – on-the-fly – at the website of Los Angeles Magazine, a consumer city magazine. We'll identify what they're doing well and what they could improve upon.

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Read more about the article The Right Way for Publishers to Set Up Facebook Business Manager

The Right Way for Publishers to Set Up Facebook Business Manager

Most publishers haven't set up Facebook Business Manager properly and it's hurting their business. Here's how you should fix it.

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Read more about the article Why Publishers Need to Move to Google Analytics 4 Right Now

Why Publishers Need to Move to Google Analytics 4 Right Now

On July 1, 2023, Google will replace the current version of Google Analytics (also called Universal Analytics) with Google Analytics 4 (GA4). But I'm telling all publishers to implement GA4…

Continue ReadingWhy Publishers Need to Move to Google Analytics 4 Right Now
Read more about the article Successful Paywall Strategies for Publishers

Successful Paywall Strategies for Publishers

Keys to successful paywalls for publishers, hard versus metered, and the biggest mistakes publishers make when implementing a paywall.

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Read more about the article Why Your Magazine Subscription Form Sucks and How to Fix It

Why Your Magazine Subscription Form Sucks and How to Fix It

Want to convert more subscribers at a lower cost? Fix your subscription form! Discover 7 big mistakes publishers make and how to fix them.

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Read more about the article 7 Critical Email Tips for Publishers

7 Critical Email Tips for Publishers

Here are 7 email tips that will help any publisher improve their deliverability, open rates, and revenue.

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Read more about the article SEO for Publishers 101: How to Get More Traffic from Google

SEO for Publishers 101: How to Get More Traffic from Google

Learn the fundamentals of SEO for publishers: expertise / authority / trust (EAT), technical factors, on-page factors, links, and more.

Continue ReadingSEO for Publishers 101: How to Get More Traffic from Google
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