The Right Way for Publishers to Set Up Facebook Business Manager
Most publishers haven't set up Facebook Business Manager properly and it's hurting their business. Here's how you should fix it.
Improve Your Sponsored Emails with This Simple Template
This simple sponsored email template works great for readers, is easy to implement, improves advertiser response, and drives revenue for you.
Why Publishers Need to Move to Google Analytics 4 Right Now
On July 1, 2023, Google will replace the current version of Google Analytics (also called Universal Analytics) with Google Analytics 4 (GA4). But I'm telling all publishers to implement GA4…
Successful Paywall Strategies for Publishers
Keys to successful paywalls for publishers, hard versus metered, and the biggest mistakes publishers make when implementing a paywall.
Why Your Magazine Subscription Form Sucks and How to Fix It
Want to convert more subscribers at a lower cost? Fix your subscription form! Discover 7 big mistakes publishers make and how to fix them.
Q&A with Industry Dive CEO, Sean Griffey
Learn how Industry Dive built an audience of 2.5 million email subscribers and over $100 million in annual revenue.
7 Critical Email Tips for Publishers
Here are 7 email tips that will help any publisher improve their deliverability, open rates, and revenue.
How to Launch Audience Extension Advertising
With audience extension advertising you buy digital ad inventory from programmatic partners, remarket to your audience as they visit select websites, and then resell that inventory through your own ad…
SEO for Publishers 101: How to Get More Traffic from Google
Learn the fundamentals of SEO for publishers: expertise / authority / trust (EAT), technical factors, on-page factors, links, and more.
Stay Competitive: Move from Print-First to Digital-First Publishing
Despite wanting to be digital-first, most publishers are still stuck in a print-first publishing model. Our editorial calendars and workflows revolve around print production cycles. We may talk a good…