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High Value Publishing

Read more about the article How Publishers can make 6-digit Revenue with Donations

How Publishers can make 6-digit Revenue with Donations

Would you like to develop a 6-digit reader revenue stream without launching a paywall? If so, look no further than The Berkshire Edge, a small, regional publication in Massachusetts. A…

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Read more about the article Your Direct Traffic in Google Analytics Is Wrong … Here’s How To Fix It

Your Direct Traffic in Google Analytics Is Wrong … Here’s How To Fix It

Did you know that Google Analytics is misleading you? If you look at analytics regularly, you see a lot of web traffic coming from the Direct source. Most publishers think…

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Read more about the article Google Search Console for Publishers

Google Search Console for Publishers

Google Search Console is the key to understanding how Google sees your website and how get more traffic from search. However, it is amazing how many publishers don't have Google…

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Read more about the article How to Sell Cobranded Social Media Advertising

How to Sell Cobranded Social Media Advertising

Cobranded social media ads are a strong, 6-digit revenue stream that most publishers haven't tapped into yet. It's not difficult to implement and you only need a few social media followers to do it.

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Read more about the article Why Email Isn’t Good Enough for Publishers Anymore

Why Email Isn’t Good Enough for Publishers Anymore

As publishers look for answers to declining digital media sales, the answer is sometimes not found in what they are selling but how they are going about selling it. During this session we talk about some of the most common mistakes publishers make in their approach to selling digital media.

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Read more about the article Top 5 Digital Ad Mistakes Publishers Make

Top 5 Digital Ad Mistakes Publishers Make

As publishers look for answers to declining digital media sales, the answer is sometimes not found in what they are selling but how they are going about selling it. During this session we talk about some of the most common mistakes publishers make in their approach to selling digital media.

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Read more about the article Fix My Website: Los Angeles Magazine

Fix My Website: Los Angeles Magazine

Watch as we take an in-depth analysis – on-the-fly – at the website of Los Angeles Magazine, a consumer city magazine. We'll identify what they're doing well and what they could improve upon.

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Read more about the article The Right Way for Publishers to Set Up Facebook Business Manager

The Right Way for Publishers to Set Up Facebook Business Manager

Most publishers haven't set up Facebook Business Manager properly and it's hurting their business. Here's how you should fix it.

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Read more about the article Improve Your Sponsored Emails with This Simple Template

Improve Your Sponsored Emails with This Simple Template

This simple sponsored email template works great for readers, is easy to implement, improves advertiser response, and drives revenue for you.

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Read more about the article Why Publishers Need to Move to Google Analytics 4 Right Now

Why Publishers Need to Move to Google Analytics 4 Right Now

On July 1, 2023, Google will replace the current version of Google Analytics (also called Universal Analytics) with Google Analytics 4 (GA4). But I'm telling all publishers to implement GA4…

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Recent Posts

  • Why regional publishers should block international website traffic
  • How Publishers can make 6-digit Revenue with Donations
  • Your Direct Traffic in Google Analytics Is Wrong … Here’s How To Fix It
  • Google Search Console for Publishers
  • How to Sell Cobranded Social Media Advertising
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