How Publishers can make 6-digit Revenue with Donations
Would you like to develop a 6-digit reader revenue stream without launching a paywall? If so, look no further than The Berkshire Edge, a small, regional publication in Massachusetts. A…
Your Direct Traffic in Google Analytics Is Wrong … Here’s How To Fix It
Did you know that Google Analytics is misleading you? If you look at analytics regularly, you see a lot of web traffic coming from the Direct source. Most publishers think…
Google Search Console is the key to understanding how Google sees your website and how get more traffic from search.
Google Search Console for Publishers
Google Search Console is the key to understanding how Google sees your website and how get more traffic from search. However, it is amazing how many publishers don't have Google…
Cobranded social media ads are a strong, 6-digit revenue stream that most publishers haven't tapped into yet. It's not difficult to implement and you only need a few social media followers to do it.
How to Sell Cobranded Social Media Advertising
Cobranded social media ads are a strong, 6-digit revenue stream that most publishers haven't tapped into yet. It's not difficult to implement and you only need a few social media followers to do it.
Why Email Isn’t Good Enough for Publishers Anymore
As publishers look for answers to declining digital media sales, the answer is sometimes not found in what they are selling but how they are going about selling it. During this session we talk about some of the most common mistakes publishers make in their approach to selling digital media.
Top 5 Digital Ad Mistakes Publishers Make
As publishers look for answers to declining digital media sales, the answer is sometimes not found in what they are selling but how they are going about selling it. During this session we talk about some of the most common mistakes publishers make in their approach to selling digital media.
Fix My Website: Los Angeles Magazine
Watch as we take an in-depth analysis – on-the-fly – at the website of Los Angeles Magazine, a consumer city magazine. We'll identify what they're doing well and what they could improve upon.
The Right Way for Publishers to Set Up Facebook Business Manager
Most publishers haven't set up Facebook Business Manager properly and it's hurting their business. Here's how you should fix it.
Improve Your Sponsored Emails with This Simple Template
This simple sponsored email template works great for readers, is easy to implement, improves advertiser response, and drives revenue for you.
Why Publishers Need to Move to Google Analytics 4 Right Now
On July 1, 2023, Google will replace the current version of Google Analytics (also called Universal Analytics) with Google Analytics 4 (GA4). But I'm telling all publishers to implement GA4…