CIPA Legal Demand Letters from Vivek Shah Impacting Publishers

Vivek Shah Cpia Demand Letter

Companies all over the United States have been getting legal demand letters from a person named Vivek Shah saying they violated California CIPA law. The letters look intimidating, but they are actually a fear-based shakedown attempt to get companies to pay settlements. The letter claims that standard tracking tags (Google Analytics 4, LinkedIn Insight Tag, […]