LBM Journal’s Digital Transformation

LBM Journal is a B2B media company in the U.S. serving the lumber/building material (LBM) distribution channel. Founded in 2003 by Rick Schumacher, ad sales pro Jodie Cook and designer Rich Hart, the company’s mission is to deliver a mix of strategic, street-level business intelligence with a big-picture perspective of where the industry is and […]

Stay Competitive: Move From Print-First to Digital-First Publishing

Despite wanting to be digital-first, most publishers are still stuck in a print-first publishing model. Our editorial calendars and workflows revolve around print production cycles. We may talk a good digital game, but if we take an honest look at ourselves, our web, email, social and other channels are too often afterthoughts or subservient to […]