Master the SEO essentials unique to editors and media companies. Optimize your site and content for Google and drive more traffic to your website.
For editors, SEO is no longer a nice-to-have skill; it’s a necessity. However, most SEO training is designed for brands trying to attract potential customers, NOT for media companies who have a wealth of content and produce new content daily.
This course takes into account the different SEO dynamics of media companies with large amounts of content and different business objectives such as advertising and subscriptions.
What You’ll Learn in Search Engine Optimization for Editors
- How Google and other search engines determine which content to show in search results.
- How content appears in different types of search results.
- How to improve your site’s trustworthiness and transparency.
- How to optimize article headlines, images, meta information and content for search.
- How to use schema / structured data properly to help with search visibility.
- Best practices for publish / updated dates and internal / external links.
- The importance of author attribution and best practices for author pages.
When you complete Search Engine Optimization for Editors, you’ll have the fundamental skills you need to help your publication be more successful online and be prepared for the next evolution in search.
