Why Email Isn’t Good Enough for Publishers Anymore

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Gone are the days of utilizing our email deployment system solely as a distribution platform. To stay competitive as media companies, we must incorporate multi-channel communication (broadcast email, automated 1:1 emails, text messages, website messages, chat, snail mail and more) … and our email systems must aggregate reader data and handle marketing automation. Using automations to trigger activities and tasks to improve response time and decrease people time to manage.

Watch as Eric talks through the various features and how they all fit together, even pointing to some of the systems that will work best for publishers / media companies. 

Automated Marketing Platforms Mentioned in this Session:

Related Article: 7 Critical Email Tips for Publishers

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