Insider Office Hours – Email Deliverability with Evan Samurin

Email is still a vital channel for media companies. It’s a critical channel for reader engagement, advertising revenue, and driving controlled / paid subscriptions and event marketing.

Yet many media companies have problems with email deliverability and don’t even know it. There are new requirements from Google and Yahoo, email spam and domain spoofing has become a huge problem, and suffer from poor reader engagement.

In this Office Hours session, email deliverability expert, Evan Samurin, joins Eric Shanfelt to talk about email deliverability for media companies. Learn how to track your email reputation, protect yourself from list spammers and domain spoofing, and the best practices for cleaning your lists to ensure your emails keep getting through to readers.