Did you know that Google Analytics is misleading you?
If you look at analytics regularly, you see a lot of web traffic coming from the Direct source.
Most publishers think this represents people who directly type in their website URL. But it doesn’t.
Up to 90% of “direct” traffic is actually “unknown”. Google Analytics doesn’t know the actual source, so it classifies unknown as direct traffic.
This misleads us into thinking our audiences are more loyal than they actually are, and hides how effective our social media, Google News, and email programs are.
We need to fix this immediately and during this High Value Publishing session, I’ll show you how.