Search Engine Optimization for Editors
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SEO Fundamentals
Why search engine optimization?
How search engines work
Google News and Google Discover
The SEO hierarchy
E-E-A-T and Google Search Quality Guidelines
Improving site trust and transparency
Schema markup / structured data
SEO fundamentals review
8 lessons, 1 quiz
Article Optimization
Choosing a focus keyword
Optimizing the headline
Optimizing the meta description
Optimizing the featured image
Optimizing other article images
Subheadings and lists
External and internal links
Published and modified dates
Article optimization review
9 lessons, 1 quiz
Author Optimization
Author profile pages
Person schema markup
Optimizing author profiles
Author optimization review
4 lessons, 1 quiz
SEO Fundamentals
Schema markup / structured data
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