Why Your Magazine Subscription Form Sucks and How to Fix It

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As publishers, all of us want more subscribers while cutting the cost of subscriber acquisition. But our own subscription forms are often our biggest problem!

During this session we talk about the 7 biggest mistakes publishers make with their subscription forms. We then look at subscription forms from multiple publications to show you these mistakes and how to fix them.

Whether you have a paid or controlled / free subscription model, this is a session you don’t want to miss.

Subscription Form Mistakes

  • Order forms with no sales copy / benefits.
  • Too many screens to place a subscription order.
  • Too many subscription options / offers.
  • Showing a field for promo / coupon codes.
  • Distractions on subscription forms (navigation, content, advertising, popups).
  • Missing Google Analytics and remarketing tracking and conversion tags.
  • Poor mobile friendly design and missing mobile payment options.

Links Mentioned in This Session

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