Your Email Newsletter Open Rates Have NOT Gone Up
Omeda’s latest email engagement report shows that email open rates have doubled in the last 9 months. But don’t get excited … this chart doesn’t tell the whole story. Open rates have not gone up and here’s why.
How Publishers Need to Adapt to Apple iOS 15 Email Privacy Changes
In June, Apple announced iOS 15 email privacy changes that will radically change the email programs of all publishers. According to Apple, Mail Privacy Protection “helps users prevent senders from knowing when [a person] opens an email, and masks their IP address so it can’t be linked to other online activity or used to determine […]
Publishers Shouldn’t Freak Out About iOS 14 Impacts on Facebook Ads
Apple’s new iOS 14 privacy has publishers worried about how it affects their Facebook ads. Here’s what you need to do and it’s not that bad.
