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Digital Advertising

Read more about the article How to Launch Audience Extension Advertising

How to Launch Audience Extension Advertising

With audience extension advertising you buy digital ad inventory from programmatic partners, remarket to your audience as they visit select websites, and then resell that inventory through your own ad…

Continue ReadingHow to Launch Audience Extension Advertising
Read more about the article Want to Grow Magazine Revenue? Get Rid of the Rate Card

Want to Grow Magazine Revenue? Get Rid of the Rate Card

Magazine rate cards are relics from the print-only era. Replace them with total spend discounting and grow both print and digital revenue.

Continue ReadingWant to Grow Magazine Revenue? Get Rid of the Rate Card

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