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Read more about the article Fix Your Email Subject and Preheader Text

Fix Your Email Subject and Preheader Text

Many publishers fail to utilize email subject line and preheader text effectively. Here's how to fix it for more opens, ad impressions and website traffic.

Continue ReadingFix Your Email Subject and Preheader Text
Read more about the article Your Email Newsletter Open Rates Have NOT Gone Up

Your Email Newsletter Open Rates Have NOT Gone Up

Omeda's latest email engagement report shows that email open rates have doubled in the last 9 months. But don't get excited ... this chart doesn't tell the whole story. Open rates have not gone up and here's why.

Continue ReadingYour Email Newsletter Open Rates Have NOT Gone Up
Read more about the article Why Email Isn’t Good Enough for Publishers Anymore

Why Email Isn’t Good Enough for Publishers Anymore

As publishers look for answers to declining digital media sales, the answer is sometimes not found in what they are selling but how they are going about selling it. During this session we talk about some of the most common mistakes publishers make in their approach to selling digital media.

Continue ReadingWhy Email Isn’t Good Enough for Publishers Anymore

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  • Fix Your Email Subject and Preheader Text
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