Omeda's latest email engagement report shows that email open rates have doubled in the last 9 months. But don't get excited ... this chart doesn't tell the whole story. Open rates have not gone up and here's why.
As publishers look for answers to declining digital media sales, the answer is sometimes not found in what they are selling but how they are going about selling it. During this session we talk about some of the most common mistakes publishers make in their approach to selling digital media.