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Read more about the article Why Publishers Need to Move to Google Analytics 4 Right Now

Why Publishers Need to Move to Google Analytics 4 Right Now

On July 1, 2023, Google will replace the current version of Google Analytics (also called Universal Analytics) with Google Analytics 4 (GA4). But I'm telling all publishers to implement GA4…

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Read more about the article Why Your Magazine Subscription Form Sucks and How to Fix It

Why Your Magazine Subscription Form Sucks and How to Fix It

Want to convert more subscribers at a lower cost? Fix your subscription form! Discover 7 big mistakes publishers make and how to fix them.

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Read more about the article UTM Parameters – Get the Credit You Deserve from Advertisers

UTM Parameters – Get the Credit You Deserve from Advertisers

Publishers often don't get credit for the traffic they send to advertisers. Fix this by properly using UTM variables in you ad, email and social links.

Continue ReadingUTM Parameters – Get the Credit You Deserve from Advertisers

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Recent Posts

  • Why Publishers Need to Move to Google Analytics 4 Right Now
  • Successful Paywall Strategies for Publishers
  • Why Your Magazine Subscription Form Sucks and How to Fix It
  • Your Advertiser’s Bad Ad Campaign Alignment Is Hurting You
  • Q&A with Industry Dive CEO, Sean Griffey
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