Your Direct Traffic in Google Analytics Is Wrong … Here’s How To Fix It
Did you know that Google Analytics is misleading you? If you look at analytics regularly, you see a lot of web traffic coming from the Direct source. Most publishers think […]
Google Search Console for Publishers
Google Search Console is the key to understanding how Google sees your website and how get more traffic from search. However, it is amazing how many publishers don’t have Google […]
Why Publishers Need to Move to Google Analytics 4 Right Now
On July 1, 2023, Google will replace the current version of Google Analytics (also called Universal Analytics) with Google Analytics 4 (GA4). But I’m telling all publishers to implement GA4 […]
Why Your Magazine Subscription Form Sucks and How to Fix It
Want to convert more subscribers at a lower cost? Fix your subscription form! Discover 7 big mistakes publishers make and how to fix them.
UTM Parameters – Get the Credit You Deserve from Advertisers
Publishers often don’t get credit for the traffic they send to advertisers. Fix this by properly using UTM variables in you ad, email and social links.
