Common SEO mistakes publishers make (and how to fix them)
Get more traffic to your publication from Google Search, Google News, and Google Discover by fixing these common SEO mistakes.
Your Direct Traffic in Google Analytics Is Wrong … Here’s How To Fix It
Did you know that Google Analytics is misleading you? If you look at analytics regularly, you see a lot of web traffic coming from the Direct source. Most publishers think this represents people who directly type in their website URL. But it doesn’t. Up to 90% of “direct” traffic is actually “unknown”. Google Analytics doesn’t […]
Google Search Console for Publishers
Google Search Console is the key to understanding how Google sees your website and how get more traffic from search. However, it is amazing how many publishers don’t have Google Search Console set up, don’t know how to use it, or don’t use it regularly. Let’s change that! Learn how Google Search Console works and […]
SEO for Publishers 101: How to Get More Traffic from Google
Learn the fundamentals of SEO for publishers: expertise / authority / trust (EAT), technical factors, on-page factors, links, and more.
How to Set Up Google Publisher Center
Learn how to set up Google Publisher Center so your content is more easily found Google News, News on Search and Google Discover.
