How to Launch Audience Extension Advertising
With audience extension advertising you buy digital ad inventory from programmatic partners, remarket to your audience as they visit select websites, and then resell that inventory through your own ad system. Some publishers already resell programmatic display advertising through 3rd party networks in order to supplement their owned media. However, this can create problems: There’s […]
A Publisher’s Guide to Inbound and Content Marketing
Publishers are uniquely equipped to be the best inbound / content marketing firms in their markets. Here’s the roadmap on how publishers can do it.
